Enviga claims challenged in suit
This article was originally published in The Tan Sheet
Executive Summary
The Center for Science in the Public Interests files suit against Coke and Nestle Feb. 1 in the U.S. District Court for the District of New Jersey, charging the firms make "fraudulent" claims in marketing and labeling for its Enviga "calorie-burning" diet green tea beverage. Specific claims the watchdog group targets include Enviga's "negative calories" claim and claims that drinking the green tea-flavored drink is "much smarter" than following other quick dieting techniques. "According to CSPI scientists who reviewed the studies cited by Coke and Nestle, Enviga is just a highly caffeinated and over-priced diet soda, and is exactly the kind of faddy, phony diet aid it claims not to be," CSPI states in a release. The firms launched Enviga in November 2006 (1"The Tan Sheet" Oct. 23, 2006, p. 11)...
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