Stonyfield, Steaz Foray Into Energy Drink Market With Healthy Alternatives
This article was originally published in The Tan Sheet
Executive Summary
Stonyfield Farm and Steaz Soda aim to bring healthy alternatives to the energy drink market with the launch of beverages that offer organic ingredients
You may also be interested in...
NMI data
"More than half of all consumers are seeking food and supplements that help them prevent energy loss," Steven French, managing partner at the Natural Marketing Institute said Aug. 7. According to NMI's Health & Wellness Trends Database, issues related to energy and vitality are of concern to 75% of consumers. All age groups from Gen Y to Boomers are worried about either specific fatigue issues or stamina "to fulfill their daily responsibilities," NMI says. Consumers are using a variety of sources such as supplements (59%), food (51%) and beverages (30%) to prevent a lack of energy, the firm reports. "As just one manifestation of this energy trend, opportunity exists for manufacturers who can deliver effective products and messages on the stable energy benefits of low-glycemic foods and beverages," NMI says, noting that low-glycemic products "showed impressive growth with 42% of consumers indicating usage, versus 22% in 2004." Energy and vitality was No. 3 in NMI's annual "Top Ten Health & Wellness Trends" ("1The Tan Sheet" April 10, 2006, In Brief)...
OTC Prices Make PPI-Aspirin Therapy For CVD Cost-Effective – Study
Using proton pump inhibitors to prevent GI bleeding from low-dose aspirin therapy for cardiovascular health is cost-effective only at OTC prices, according to researchers
OTC Prices Make PPI-Aspirin Therapy For CVD Cost-Effective – Study
Using proton pump inhibitors to prevent GI bleeding from low-dose aspirin therapy for cardiovascular health is cost-effective only at OTC prices, according to researchers