OTC, Consumer Product Sales Impacted By Medicare Drug Benefit – IRI Study
This article was originally published in The Tan Sheet
Executive Summary
Implementation of Medicare Part D is affecting retailers and consumer product manufacturers by changing the shopping habits of seniors covered by the new drug benefit, a recent study by Information Resources, Inc. (IRI) concludes
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Medicare Part D benefits will continue to influence spending on over-the-counter drugs and other consumer products in 2007 - with energy drink sales in particular growing - but more spending will move from independent retail stores to chains, research by Information Resources, Inc. shows
Part D Leaves Seniors More Cash To Spend On OTCs, IRI says
Medicare Part D benefits will continue to influence spending on over-the-counter drugs and other consumer products in 2007 - with energy drink sales in particular growing - but more spending will move from independent retail stores to chains, research by Information Resources, Inc. shows
Part D Leaves Seniors More Cash To Spend On OTCs, IRI says
Medicare Part D benefits will continue to influence spending on over-the-counter drugs and other consumer products in 2007 - with energy drink sales in particular growing - but more spending will move from independent retail stores to chains, research by Information Resources, Inc. shows