Pfizer Guidelines Call For Physician Education For Six Months Prior To DTC
This article was originally published in The Pink Sheet Daily
Executive Summary
Stay on DTC is more specific than PhRMA’s DTC guiding principles, which require an “appropriate amount of time” be spent on physician education prior to campaign launch.
You may also be interested in...
AstraZeneca Calls For Newly Approved Drugs To Carry Symbol In Labeling
A white paper released by the company argues against an "arbitrary" DTC moratorium on new drugs.
AstraZeneca Calls For Newly Approved Drugs To Carry Symbol In Labeling
A white paper released by the company argues against an "arbitrary" DTC moratorium on new drugs.
Pfizer Launches Lyrica Nine Months After First Approval
Pregabalin gestational period encompassed approval of three indications, DEA scheduling and production of packaging.