Matrixx Plans Extensive Zicam Marketing For Upcoming Cold Season
This article was originally published in The Tan Sheet
Executive Summary
Matrixx Initiatives will promote its Zicam and Nasal Comfort cough, cold and allergy products with an original multimedia marketing campaign in the second half of 2005
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Low Brand Recognition Leaves Zicam Plenty Of Room To Grow
Zicam's relatively low brand name recognition represents significant growth potential for the line, Matrixx Initiatives asserted during a fourth-quarter and full-year 2005 earnings call Feb. 14
Low Brand Recognition Leaves Zicam Plenty Of Room To Grow
Zicam's relatively low brand name recognition represents significant growth potential for the line, Matrixx Initiatives asserted during a fourth-quarter and full-year 2005 earnings call Feb. 14