Novartis Readies For Primary Care Launches, But Sales Expansion Not In Mix
Executive Summary
Novartis hopes a sales force optimization program will allow it to avoid adding additional sales representatives despite near-term launches of primary care products
You may also be interested in...
Overactive Bladder Market New Entrants Are Targeting Specialty Physicians
Recent entrants to the overactive bladder category are focusing on capturing market share through specialty physicians, Indevus Exec VP and Chief Sales & Marketing Officer John Tucker said
Overactive Bladder Market New Entrants Are Targeting Specialty Physicians
Recent entrants to the overactive bladder category are focusing on capturing market share through specialty physicians, Indevus Exec VP and Chief Sales & Marketing Officer John Tucker said
GSK Launching Vesicare, Boniva Without Adding Reps; “Efficiency” Is Key
GlaxoSmithKline is launching Vesicare and Boniva without increasing the size of its sales force