PhRMA To Target Northern Border States In Promoting Anti-Importation Website
This article was originally published in The Pink Sheet Daily
Executive Summary
PhRMA launches ad campaign for "www.buysafedrugs.info in a local Washington, D.C. newspaper. The group will follow with ads in border states where importation is “hot button” issue. PhRMA will also launch two new ads promoting its “Partnership for Prescription America.”
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