DTC Ads Should Include Patient Assistance Info, PhRMA's Tauzin Says
This article was originally published in The Pink Sheet Daily
Executive Summary
Every DTC ad should provide information on the Partnership for Prescription Assistance, Tauzin says in a speech to the Competitive Enterprise Institute. Industry must meet the social obligations that come with the free market system, he says.
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PhRMA Board Gives Preliminary Nod To Voluntary DTC Guidelines
Companies should promote health and disease awareness as part of their advertising, the voluntary guidelines state. The principles also call for physician education prior to a DTC campaign launch, as well as targeting TV commercials for “audience and age appropriateness.” PhRMA is working out final details on specific language.