“Reminder Ads” May Be Backfiring On Industry, Pfizer Exec Says
This article was originally published in The Pink Sheet Daily
Executive Summary
“Reminder ads” are a disservice to consumers and physicians, Pfizer marketing exec Dahan says. Patients must “take two steps backward to go one step forward,” and doctors must field questions about drugs that aren’t relevant to the patient, creating a “negative stir” regarding direct-to-consumer ads.
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