Pfizer Preparing New Viagra TV Campaign
This article was originally published in The Pink Sheet Daily
Executive Summary
Pfizer is understood to have produced at least one new ad, but it has not yet aired. The company may change its plans depending on what FDA does in response to other DTC ads in the erectile dysfunction category.
You may also be interested in...
FDA Planning Enforcement Response To DTC Ads Aired Last Weekend
Acting Commissioner Crawford has formed an "informal" task force to "see if there is a violation we can pursue." Erectile dysfunction ads are a particular sore point, Crawford indicates. Action could come before the end of the week.
Viagra "Wild Thing" Ads Too Wild For FDA; Pfizer Will Pull Them
FDA declares that the ads, featuring a man with blue horns, cross the line and cannot be considered unbranded "reminder" ads. Pfizer says it will discuss FDA's concerns before deciding whether and how to resume the campaign.
Able Unable To Reform On Its Own? Firm Seeks Consent Decree To Address Manufacturing Issues
“We are prepared to enter discussions toward a decree at FDA’s earliest convenience,” Able says in letter to FDA. Company is pursuing consent decree instead of responding to FDA Form 483 report citing manufacturing deficiencies. The letter follows CEO Maury’s resignation the previous day.