CMS Plans Three-Step Medicare Rx Education Campaign
This article was originally published in The Pink Sheet Daily
Executive Summary
The focus of the 18-month Medicare Part D benefit education campaign will be on beneficiary awareness, decisionmaking and urgency. The effort will be aided by HHS agencies, members of Congress and other Cabinet departments.
You may also be interested in...
Image Problems Could Relegate Industry To Supporting Role In Medicare PR
The responsibility for a Medicare drug benefit public relations campaign falls on CMS' shoulders, Schering-Plough VP Atkins says. Rx industry can play a supporting role but "I'm not sure beneficiaries are inclined to take our word for it," exec says. PhRMA is expected to launch its own nationwide PR image campaign in the second quarter.
Italy Leads European Push Into Conditional Reimbursement
Italy claims to have pushed farther into managed entry agreements than other European countries with strong clawback provisions on new drugs – particularly cancer drugs – if they don't work as well as their manufacturers claim. The financial clawbacks are supported by extensive outcome data collection across the country's twenty regions.
Changes To The NHS: How Can Pharma Best Position Itself?
The U.K.’s Health and Social Care Bill was introduced into Parliament on Jan. 19, offering a new commercial landscape best navigated by pharma through bolstered relationships with general practitioners.