Tylenol extensions
This article was originally published in The Tan Sheet
Executive Summary
Extra Strength Rapid Release Gels "have specially designed holes in the gelcap that allow the medicine to be released more quickly than before," McNeil announces. The gels are rolling out now at food, drug and mass retailers in 24-, 50- and 100-count packages with SRPs of $4.99, $6.00 and $9.99, respectively. Rapid Release will be backed by a national campaign. Tylenol Allergy Complete (acetaminophen, chlorpheniramine maleate and pseudoephedrine HCl) features the brand's Cool Burst coating to provide "an instant cooling sensation upon administration of the medicine." The 24-and 48-count packages will cost $5.99 and $8.99 when they hit shelves in March, supported by radio and an April 3 FSI drop...
You may also be interested in...
Rapid Release, Rapid Success: Tylenol Launch Spawns Generic Imitators
The recent success of Tylenol Extra Strength Rapid Release Gels has caught the attention of private labelers
Tylenol Gains On COX-2 Fallout, Drives J&J Consumer Sales
Tylenol first-quarter sales benefited from the publicity surrounding COX-2 safety issues, according to Johnson & Johnson
US Q1 Consumer Health Earnings Preview: Label This One Historic And Challenging But Promising
US OTC drug and supplement firms’ reports of results for the first three months of 2024 began on April 19 with P&G. JP Morgan analysts say while “some retailers in the US in particular” are reducing consumer health inventories, for the overall sector they expect “a healthier balance of positive volume and lower pricing contribution.”