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Tarceva New Rx Share Doubles Since Release Of Failed Iressa Survival Study

This article was originally published in The Pink Sheet Daily

Executive Summary

New prescription share for Genentech/OSI’s oncologic jumps from about 40% to above 80% following news that AstraZeneca’s Iressa failed to demonstrate a survival benefit. Tarceva sales growth will depend on the ability to differentiate the drug’s profile from that of Iressa, OSI exec says.

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