Pfizer’s Listerine Comparisons To Floss Struck Down In NY Court
This article was originally published in The Tan Sheet
Executive Summary
Listerine is not clinically proven to be as effective in fighting tooth and gum decay as flossing, a New York district judge ruled Jan. 6
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Listerine ad response
Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...
Listerine ad response
Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...
Listerine ad response
Pfizer is spending $2 mil. to comply with a preliminary injunction ordering the firm to discontinue advertising claims comparing Listerine mouthwash to dental floss. The company must modify print and television ads stating Listerine is "as effective" as flossing in fighting plaque and gingivitis, as well as change retail displays and remove stickers from bottles displaying the claim. Pfizer said Jan. 7 it believes the claim "is based on good scientific evidence" and is considering an appeal of the decision, which was handed down in New York district court Jan. 6 (1"The Tan Sheet" Jan. 10, 2005, p. 4)...