Godzillarrhea: McNeil Turns To Giant Lizard In Imodium Ad Campaign
This article was originally published in The Tan Sheet
Executive Summary
McNeil Consumer & Specialty Pharmaceuticals is using a creature-themed television ad campaign to promote its Imodium AD anti-diarrheal
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Imodium PR to go
McNeil's Urban Relief Program to promoteImodium anti-diarrheal offers a "creative bathroom solution for travelers" by temporarily placing 10 artistic port-o-potties at parks throughout Manhattan. Bathrooms were "painted and designed by some of New York's top artists," McNeil says. "Offering relief, comfort and visual enjoyment, the exhibit showcases portable bathrooms that are functional, convenient - and works of art - for a quintessential New York minute"...