Barr DTC Campaign To Position Plan B As Second Choice After Primary Prevention
This article was originally published in The Pink Sheet Daily
Executive Summary
A direct-to-consumer advertising campaign for Barr's Plan B emergency contraceptive will center on the drug regimen as a "second chance" for users to avoid pregnancy, CEO Bruce Downey told shareholders Oct. 28
You may also be interested in...
Barr To Resume Seasonale TV Ads In November
Television ads for the oral contraceptive have been shown to increase traffic on the Seasonale website, CEO Downey says. The November ads will supplement, not replace, another campaign planned for January.
Barr Submits Plan B Response To FDA, Starts 180-Day Review Clock
Response to "not approvable" letter for OTC availability of the emergency contraceptive includes information supporting Rx-only status for women 15 years of age and under and OTC status for women 16 and older.
NDAC Approach To OTC Switches Highlighted At Corticosteroid Meeting
Panel review provides examples of different attitudes toward switches between OTC experts, other category-specific prescribers.