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Consumer OTC Drugs

Lamisil’s “Digger” Tries To Shovel OTC Topicals Out Of Nail Fungus Market

This article was originally published in The Tan Sheet

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Executive Summary

Novartis has modified its RxLamisil (terbinafine) TV ads featuring "Digger," the animated dermatophyte microorganism, to target patients using over-the counter topical therapies

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