Metabolife “#1” Ad Claim Should Be Revised To Reflect Basis – NAD
This article was originally published in The Tan Sheet
Executive Summary
Metabolife's "#1 in weight loss" advertising slogan for Metabolife Ultra should be modified to reflect the firm's reliance on market research sales data, according to the National Advertising Division
You may also be interested in...
Slim 90 Weight-Loss Claims Unsubstantiated, NAD Concludes
NMD Marketing should discontinue certain claims for its Slim 90 weight-loss product in the absence of "competent and reliable scientific evidence," according to the National Advertising Division of the Council of Better Business Bureaus
Slim 90 Weight-Loss Claims Unsubstantiated, NAD Concludes
NMD Marketing should discontinue certain claims for its Slim 90 weight-loss product in the absence of "competent and reliable scientific evidence," according to the National Advertising Division of the Council of Better Business Bureaus
Slim 90 Weight-Loss Claims Unsubstantiated, NAD Concludes
NMD Marketing should discontinue certain claims for its Slim 90 weight-loss product in the absence of "competent and reliable scientific evidence," according to the National Advertising Division of the Council of Better Business Bureaus