Medco Will Spend $5 Mil. To Promote Medicare Discount Card
This article was originally published in The Pink Sheet Daily
Executive Summary
"Medco Preferred" will be PBM's house brand, but Medco will also market 13 co-branded cards and administer numerous others, including "U Share." Medco expects to break even on cards in 2004, with profits to come in 2005.
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