DTC Guidelines Coming Soon From PhRMA; Code Will Stress “Balanced” Ads
Executive Summary
PhRMA is developing guidelines on direct-to-consumer advertising, incoming Chairman Miles White (Abbott) said during the trade association's annual meeting in Palm Beach, Fla. April 3
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PhRMA Starts Over On DTC “Principles”
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PhRMA Starts Over On DTC “Principles”
The Pharmaceutical Research & Manufacturers of America is starting with a clean slate as it works on voluntary guidelines for direct-to-consumer advertising
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