Citrucel, Metamucil Ads Target Emerging Laxative Market: Low-Carb Dieters
This article was originally published in The Tan Sheet
Executive Summary
GlaxoSmithKline and Procter & Gamble are leveraging the emerging low-carb dieting trend to market their older laxative products to new target populations
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Low-Carb Health Consequences Create Supplement Opportunity – Consultant
Dietary supplement makers should leverage the low-carb dieting trend by looking at ingredients for GI health and positioning other products that address the health consequences of a low-carb diet, according to Steve French, marketing partner for the Natural Marketing Institute (NMI)
Low-Carb Health Consequences Create Supplement Opportunity – Consultant
Dietary supplement makers should leverage the low-carb dieting trend by looking at ingredients for GI health and positioning other products that address the health consequences of a low-carb diet, according to Steve French, marketing partner for the Natural Marketing Institute (NMI)