Super Bowl Ads Pit Levitra Against Cialis; Viagra Stays On The Sidelines
This article was originally published in The Pink Sheet Daily
Executive Summary
Erectile dysfunction ads mark new milestone in short history of DTC advertising on TV. Metaphor and euphemisms dominate in Levitra and Cialis ads.
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Sixty-second "product and use" spot for the erectile dysfunction agent says that "all over the world, more and more men are discovering Cialis." Tadalafil was the only drug advertised during the championship game, unlike the 2004 Super Bowl, when a Cialis commercial went up against reminder ads for Levitra.
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