Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Print Ads Should Use Limited “Brief Summary” Like TV Spots, FTC Tells FDA

Executive Summary

The Federal Trade Commission is encouraging FDA to ease its requirements for direct-to-consumer print advertisements and allow them to include a more limited "brief summary" like TV ads do

You may also be interested in...



Drug Advertising’s Shift To The Web Will Be Sped By Better Metrics – Merck

Uptake of Internet-based advertising for pharmaceuticals could be increased with better ways to measure the impact of the ads, Merck Executive Director of E-Business Strategies & Solutions Melanie Kittrell said

Drug Advertising’s Shift To The Web Will Be Sped By Better Metrics – Merck

Uptake of Internet-based advertising for pharmaceuticals could be increased with better ways to measure the impact of the ads, Merck Executive Director of E-Business Strategies & Solutions Melanie Kittrell said

DTC Guidance Should Include “Consumerized” Risk Terms, AstraZeneca Says

FDA should establish a list of consumer-friendly medical terms to be used in risk information for product advertisements, AstraZeneca said

Related Content

Latest Headlines
See All
UsernamePublicRestriction

Register

PS042959

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel