Insurers back Prilosec OTC
This article was originally published in The Tan Sheet
Executive Summary
Humana joins list of insurers offering coupons for switch drug, firm announces Sept. 25. Members that "take prescription medication for chronic heartburn" will be mailed coupon for free 14-count package. Separately, North Carolina Blue Cross/Blue Shield sending more than 40,000 coupons provided by P&G for $10 off retail to "frequent sufferers of intermittent heartburn." Insurer drops Rx Prilosec, omeprazole coverage, shifts follow-on prescription PPI Nexium to higher co-pay tier. Moves follow similar action by WellPoint (1"The Tan Sheet" Sept. 15, 2003, p.3)...
You may also be interested in...
Omeprazole, Ibuprofen Among OTCs Listed On Medicare Rx Price Website
The new Medicare prescription drug price comparison 1website includes information on a handful of OTC-strength products including omeprazole 20 mg (Prilosec OTC)
J&J/Merck Challenge Prilosec OTC Claims; Insurer Incentives Support Launch
Johnson & Johnson/Merck is contesting claims made in a television spot for P&G's Prilosec OTC that one pill can provide relief for 24 hours
Who’s Hired? Hikma Recruits New US Generics President
A flurry of top level recruitments made headlines in the past weeks, with the likes of Hikma, Lupin, and Viatris announcing new hires while focusing on their targets for the year.