“MedWise Prescription” Education Campaign Targets Rx-OTC Interactions
This article was originally published in The Tan Sheet
Executive Summary
The latest "MedWise" consumer education campaign will focus on warning patients against the potential for overdosing when mixing OTC and prescription drugs with the same active ingredients
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OTC Survey Underscores Label Communication Challenges
An Edelman survey shows high consumer regard for OTC safety, efficacy and value, but finds that 24% of the 1,035 consumers surveyed have taken more than the indicated dosage of an OTC medicine to “more effectively treat their symptoms.”
Carmona joins MedWise campaign
New print ads on OTC safety feature Surgeon General Richard Carmona, MD, "speaking" to consumers about OTC medicines, the National Council on Patient Information & Safety announces March 8. The campaign, initially launched last fall by NCPIE and FDA, presents Carmona's "prescription" for taking OTCs, including questions for health care providers on what OTCs are available for certain conditions and how often the drugs should be taken (1"The Tan Sheet" Sept. 15, 2003, p. 8). Full-, half-, and quarter-page ads will be sent to health journals and pharmacy organizations to be distributed to senior and community centers. In addition, national radio spots in English and Spanish will warn against taking more than one OTC at a time with the same active ingredient...