Tylenol convenience packs
This article was originally published in The Tan Sheet
Executive Summary
Ad blitz for four Day/Night duos of Tylenol cold, flu, allergy remedies to begin in October, feature national TV, print ads. In-store displays, coupons also are planned. Twenty-four-count boxes of Allergy Sinus and Flu day and nighttime formulas will launch in September, retail for $5.99 per pack. Day/Night packs for cold, sinus were introduced last year (1"The Tan Sheet" July 15, 2002, In Brief)...
You may also be interested in...
Tylenol
"Convenience packs" featuring co-packaged daytime, nighttime formulations of Tylenol Cold, Tylenol Sinus will offer "round-the-clock symptom relief" in a single package, McNeil says. Reaching food, drug, mass shelves this month, packages contain 12 capsules each of day, night formulas, retailing for $4.99-$5.99. Advertising support will include national TV, radio spots in the fall, as well as coupons...
California Court’s Inaction On TiO2 Prop 65 First Amendment Case Breeds New Lawsuits
The Personal Care Products Council seeks to stem the rising tide of titanium dioxide Proposition 65 lawsuits, requesting that a California court prohibit the state’s Attorney General and private enforcers from filing and/or prosecuting new suits against cosmetics companies failing to warn about potential TiO2 exposure.
Kenvue Breaks Ground On New Headquarters, Appoints Chief Corporate Affairs Officer
Firm hosts groundbreaking for 290,000 square-foot global headquarters it’s having built in Summit, NJ, starting with 100,000 square-foot science and innovation and expected to open in 2025. It announced adding Russell Dyer as chief corporate affairs officer starting 13 March.