Blue Cross/Blue Shield Testing Generic Drug Ad Themes For 2003
Executive Summary
The Blue Cross/Blue Shield Association is developing an ad campaign with the message that expanded use of generic drugs will free up resources to spend on future medical innovations
You may also be interested in...
California Health Plans Promoting Generics Versus Brand Statins, COX-2s
Four California health plans are mailing $10 coupons to physicians to cover the copay for a new prescription for one of 12 drugs available under the Generic Advantage program
Senate Generic Reform Bill Likely To Result In Earlier ANDA Filings
A bipartisan Senate bill would encourage earlier ANDA filings by generics firms to head off new innovator patent listings and secure sole rights to 180-day exclusivity
Association Health Plans
The Blue Cross/Blue Shield Association is lobbying against association health plans as its top legislative priority in 2003. In a story on BCBSA's approach to the generic drug debate this year, "The Pink Sheet" incorrectly stated the association's position on the health plan issue (1"The Pink Sheet" May 19, 2003, p. 30)...