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J&J Theory On Blockbusters: They Are Built, Not Born

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Executive Summary

Pharmaceutical blockbusters are more likely to emerge from an R&D program that downplays commercial forecasts, Johnson & Johnson Worldwide Pharmaceuticals Group Chairman Christine Poon suggested

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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