P&G switches to ACNielsen
This article was originally published in The Tan Sheet
Executive Summary
Consumer products giant will purchase U.S. market share data from ACNielsen effective July 1, firm announces. As a result, P&G will end its relationship with Chicago-based Information Resources, Inc. on June 30. Although financial details of the deal were not disclosed, P&G explained the decision "is a reflection of ACNielsen's commitment to developing a market measurement solution that provides an accurate and comprehensive view of our brands' success in the marketplace." During a recent P&G conference call, firm noted about 50% of U.S. retail sales in categories in which it competes are not tracked by IRI or ACNielsen (1"The Tan Sheet" Nov. 4, 2002, In Brief)...
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