Allegra Marketing Strategy “Drives On” In Response To Claritin Switch
This article was originally published in The Tan Sheet
Executive Summary
Aventis will not change its marketing strategy for Allegra following the Rx-to-OTC switch of Schering-Plough's Claritin
You may also be interested in...
Claritin Pollen Chaser Bus Campaign Drives Home Antihistamine Safety
Schering-Plough's Pollen Chaser marketing campaign for Claritin, breaking in time for the spring allergy season, focuses on the antihistamine's non-sedating characteristics
Claritin Pollen Chaser Bus Campaign Drives Home Antihistamine Safety
Schering-Plough's Pollen Chaser marketing campaign for Claritin, breaking in time for the spring allergy season, focuses on the antihistamine's non-sedating characteristics
Claritin Pollen Chaser Bus Campaign Drives Home Antihistamine Safety
Schering-Plough's Pollen Chaser marketing campaign for Claritin, breaking in time for the spring allergy season, focuses on the antihistamine's non-sedating characteristics