Benecol softgel relaunch
This article was originally published in The Tan Sheet
Executive Summary
McNeil Nutritionals will test-launch new version of Benecol softgels in late 2002, with possible expansion in 2003, J&J Consumer Pharmaceuticals & Nutritional Products Chairman Brian Perkins tells analysts Sept. 23. Different formulation of softgels was launched in 1999 but later discontinued. Plant stanol esters spread has been sold as a functional food since FDA frowned upon J&J division's early attempts to market product as a dietary supplement. Labeling claims, such as "reduce your LDL cholesterol by up to 14%," likely would not be feasible for a supplement version...
You may also be interested in...
Benecol Smart Chews To Hit Shelves Nationwide In Early 2005
McNeil Nutritionals is expanding its Benecol cholesterol-lowering supplement line with a new soft chew formula, the firm said Sept. 28
New EU Filings
Obecabtagene autoleucel, Autolus Therapeutics’s investigational treatment for relapsed or refractory B cell precursor acute lymphoblastic leukemia, is among the latest products that have been filed for review by the European Medicines Agency for potential EU marketing approval.
Novartis Hires Ex-BMS Chief As It Pursues US Growth Strategy
The Swiss pharma company is looking to tap into the experience of ex-BMS leader Giovanni Caforio to help further it US-first commercial strategy.