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PhRMA’s prayer is answered

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Generic Pharmaceutical Association urges Pharmaceutical Research & Manufacturers of America to discontinue ad campaign entitled "Pray For A Miracle." Ad "shamelessly exploits the photograph of a critically ill child" and "serves no purpose in advancing the debate regarding Hatch/Waxman," GPhA says in Sept. 20 letter to PhRMA. Ad ran in the Washington Post Sept. 18...

Generic Pharmaceutical Association urges Pharmaceutical Research & Manufacturers of America to discontinue ad campaign entitled "Pray For A Miracle." Ad "shamelessly exploits the photograph of a critically ill child" and "serves no purpose in advancing the debate regarding Hatch/Waxman," GPhA says in Sept. 20 letter to PhRMA. Ad ran in the Washington Post Sept. 18....
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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