Playtex Heat Therapy Patches Slated For Feminine Care Aisle Positioning
This article was originally published in The Tan Sheet
Executive Summary
Playtex will seek to capitalize on its strong presence in the feminine care category to attract consumers to Playtex Heat Therapy patches for menstrual cramps
You may also be interested in...
Chattem pHisoderm Clear Swab Launch Will Target “Back-To-School” Crowd
Chattem will back the launch of pHisoderm Clear Swab with dedicated ads and product sampling
P&G ThermaCare $90 Mil. Ad Campaign Slated To Begin In January
Procter & Gamble's ThermaCare disposable pain-relief heat wraps will begin appearing beside oral analgesics nationwide in January.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC