Centrum ads perform
This article was originally published in The Tan Sheet
Executive Summary
FSI drop June 9 offers $1-off coupon on any Centrum Performance Energy Bar. Promotions include taglines "energy bars should help you burn rubber...not taste like it" and "finally, an energy nutrition bar that tastes as great as it performs." Wyeth Consumer Healthcare will also promote product with summer-long campaign touring concerts, sporting events "to engage and energize active, on-the-go consumers." Upcoming events are in L.A., New York, San Francisco, feature promotional offers and local sweepstakes. Free offers also are available at 1Centrum Web site. Bars offer 21 vitamins and minerals, mark Wyeth's functional food debut (2"The Tan Sheet" May 6, 2002, p. 9)...
You may also be interested in...
Centrum Performance Energy Nutrition Bars: Wyeth’s Functional Food Debut
Wyeth Consumer Healthcare is looking to build on the success of its Centrum franchise with the launch of Centrum Performance energy nutrition bars, the firm's first functional food
Partisan Politics Returns To US FDA Congressional Oversight
The US FDA has stood out as an agency that tends to draw broad bipartisan support amid a generally rancorous and divided Congress. A House hearing, however, may be a sign that those days are over.
GLP-1 Coverage Restrictions In Medicare Part D Surge As Demand For Obesity Drugs Grows
A major shift from unfettered coverage to prior authorizations was recorded by MMIT over the past year for the leading GLP-1/GIP agonist diabetes drugs. Public interest in using the drugs off label for weight loss drove the change.