Advil NDA approval
This article was originally published in The Tan Sheet
Executive Summary
Wyeth Consumer Healthcare receives agency clearance for Advil Cold & Sinus Liquigels May 30. Approved under NDA 21-374, liquigels contain 200 mg ibuprofen, 30 mg pseudoephedrine hydrochloride for "temporary relief" of cold, sinusitis or flu symptoms. Wyeth could be looking to spark new life into its cold and allergy brands, which collectively saw food, drug, mass sales drop 14% to $86 mil. for the 52 weeks ended April 21, according to data from Information Resources, Inc. (Chicago). Advil Cold & Sinus products currently rank ninth in the category, with 52-week sales totaling $40.2 mil. (down 5.2%); the line debuted in 1989. Approval is second this year for Wyeth's Advil franchise; firm will extend its pediatric line with Children's Advil Cold by year end (1"The Tan Sheet" April 29, 2002, p. 5)...
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