Nicorette Global Sales Jump 62% In Q4 With International Expansion
This article was originally published in The Tan Sheet
Executive Summary
Pharmacia's Nicorette smoking cessation franchise generated a 37% increase in global sales in 2001, leading total consumer health to double-digit revenue gains
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Pharmacia
Nicorette "still in its infancy in many significant countries" such as Germany, Italy, Spain, where sales not yet on par with smaller Ireland market, VP-Global Specialty Operations Stephen MacMillan tells investors Nov. 29. Sales are up 28% for first nine months of 2001, spurred by new global marketing campaign, reacquisition of brand from Canadian distributor and recent OTC switch in Japan, where sales are $1 mil. per week. MacMillan also heralded 8.5% sales increase for Pharmacia's global consumer healthcare - about triple the industry average - and 13% sales growth in North America...
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