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GSK Augmentin Response To Zithromax: One-Day Dosing Offset By Vomiting

Executive Summary

Increased vomiting associated with one-day Zithromax will be a focal point of GlaxoSmithKline's promotional response to the improved dosing for Pfizer's acute otitis media product

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Pfizer's promotions for one- and three-day Zithromax regimens will include an educational campaign aimed at patients, parents and physicians on treating acute otitis media

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