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Pharmacia Bextra Promotions Could Emphasize Rapid Onset Of Action

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Executive Summary

Pharmacia's promotion strategy for Bextra (valdecoxib) appears to be emphasizing the second generation COX-2 inhibitor's rapid onset of action

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Pharmacia Bextra Pre-Launch Will Develop “Real Life Experience” With Drug

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Pharmacia Bextra Pre-Launch Will Develop “Real Life Experience” With Drug

Pharmacia will pre-launch Bextra with select physicians to gather "real life experience" in advance of the COX-2 inhibitor's full launch in April

Pfizer/Pharmacia Bextra Will Be Premium Priced, In Pharmacies Feb. 15

Pharmacia/Pfizer's COX-2 inhibitor Bextra will be launched at a 10% price premium over Celebrex and Vioxx

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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