Michigan Blues Waiving Generic Copays; Coupon Program Targets 25 Brands
Executive Summary
Blue Cross Blue Shield of Michigan will offer one-time waivers of generic drug copays via a coupon program to encourage switches from branded products
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California Health Plans Promoting Generics Versus Brand Statins, COX-2s
Four California health plans are mailing $10 coupons to physicians to cover the copay for a new prescription for one of 12 drugs available under the Generic Advantage program
FDA Generic Drug Promotional Campaign Features Newspaper Articles
FDA's educational campaign to encourage the use of generic drugs will be launched in late July with an informational article appearing in local newspapers nationwide
FDA Generic Drug Promotional Campaign Features Newspaper Articles
FDA's educational campaign to encourage the use of generic drugs will be launched in late July with an informational article appearing in local newspapers nationwide