St. Joseph Aspirin Marketing Stresses Physician Involvement
This article was originally published in The Tan Sheet
Executive Summary
The new marketing push for St. Joseph adult low-strength aspirin is being accompanied by an expansive advertising and promotional campaign featuring physician detailing.
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McNeil St. Joseph “Aspirin Therapy” Claim Needs Refining, NAD Says
McNeil Consumer & Specialty Pharmaceuticals should more narrowly target future advertising claims for St. Joseph Adult Low-Strength Aspirin "to avoid the risk of inaccurately communicating that 81 mg is the appropriate and recommended dosage for all types of 'aspirin therapy,'" the National Advertising Division says
McNeil St. Joseph “Aspirin Therapy” Claim Needs Refining, NAD Says
McNeil Consumer & Specialty Pharmaceuticals should more narrowly target future advertising claims for St. Joseph Adult Low-Strength Aspirin "to avoid the risk of inaccurately communicating that 81 mg is the appropriate and recommended dosage for all types of 'aspirin therapy,'" the National Advertising Division says
McNeil St. Joseph “Aspirin Therapy” Claim Needs Refining, NAD Says
McNeil Consumer & Specialty Pharmaceuticals should more narrowly target future advertising claims for St. Joseph Adult Low-Strength Aspirin "to avoid the risk of inaccurately communicating that 81 mg is the appropriate and recommended dosage for all types of 'aspirin therapy,'" the National Advertising Division says