New Supplement Marketer Alliance Creating Multi-Prong PR Campaign
This article was originally published in The Tan Sheet
Executive Summary
A collaboration of dietary supplement trade groups and individual manufacturers aims to raise $5 mil. to support a multi-year media campaign featuring standard PR, advertising and the Internet.
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Contributions to support the Dietary Supplement Education Alliance's goals could increase with the group's merger with the Natural Products Foundation, a tax-exempt charitable organization
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Contributions to support the Dietary Supplement Education Alliance's goals could increase with the group's merger with the Natural Products Foundation, a tax-exempt charitable organization