TV Ad Disclosure Poorly Understood By Consumers - FTC Workshop
This article was originally published in The Tan Sheet
Executive Summary
Disclosure of pertinent information in broadcast advertising is only theoretical, not actual, due to the high reading comprehension rates needed to read disclosure statements, according to attendees at a Federal Trade Commission-National Advertising Division of the Council of Better Business Bureaus workshop in Washington, D.C. May 22.
You may also be interested in...
Supplement Ad Substantiation Remains Problematic – ABC Exec
TV networks face the challenge of balancing consumers' safety and shareholder interests when reviewing dietary supplement ad claims, ABC Broadcast Standards VP Harvey Dzodin commented at an advertising meeting in New York
Supplement Ad Substantiation Remains Problematic – ABC Exec
TV networks face the challenge of balancing consumers' safety and shareholder interests when reviewing dietary supplement ad claims, ABC Broadcast Standards VP Harvey Dzodin commented at an advertising meeting in New York
Supplement Ad Substantiation Remains Problematic – ABC Exec
TV networks face the challenge of balancing consumers' safety and shareholder interests when reviewing dietary supplement ad claims, ABC Broadcast Standards VP Harvey Dzodin commented at an advertising meeting in New York