Unilever
This article was originally published in The Tan Sheet
Executive Summary
Ad spend allocations shifted to emphasize 400 core brands, firm says. Brands that do not rank in top two within their category will be marketed without promotions, divested or cease to be manufactured within four years, company says. Strategy is part of portfolio restructuring announced in 1999. Firm already has divested more than half of proposed 1,200 brands to be disposed. Additional 8,000 job cuts, 30 factory closings announced during recent analysts call. Primarily related to Best Foods acquisition, new round of cuts follows original 25,000 announced last year
You may also be interested in...
Unilever Exiting OTC Diagnostics Business With Unipath Sale
Unilever plans to divest its nearly $90 mil. Unipath women's health diagnostics business, which includes the Clearblue line of home pregnancy test kits, to focus on selected consumer brands, the firm said June 19.
Unilever Exiting OTC Diagnostics Business With Unipath Sale
Unilever plans to divest its nearly $90 mil. Unipath women's health diagnostics business, which includes the Clearblue line of home pregnancy test kits, to focus on selected consumer brands, the firm said June 19.
Unilever Exiting OTC Diagnostics Business With Unipath Sale
Unilever plans to divest its nearly $90 mil. Unipath women's health diagnostics business, which includes the Clearblue line of home pregnancy test kits, to focus on selected consumer brands, the firm said June 19.