Wrigley
This article was originally published in The Tan Sheet
Executive Summary
Healthcare division's consumer promotional campaign for Surpass antacid gum to kick off at Grand Central Station in New York April 16. TV, print and radio ads, as well as surpassgum.com Web site, will promote gum with tagline "Chew through heartburn." Coupons and sampling also will support the division's first OTC product, which began shipping Feb. 19 (1"The Tan Sheet" Feb. 19, p. 8). Toll-free hotline sponsored by Wrigley is offering advice on taxes and heartburn from April 1-16. Hotline, 1-866-HOT-TAXES, is staffed by certified accountants
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