Natrol, Weider Seek To Raise Bar At Expo West
This article was originally published in The Tan Sheet
Executive Summary
Natrol is turning toward different delivery vehicles such as nutritional bars and soft chews to help the firm reverse relatively stagnant supplement sales.
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ADM
Soy7 line of soy protein-enriched chili will launch in first quarter 2002, Archer Daniels Midland announces during Expo East. Each Soy7 chili meal contains 15-16 g NutriSoy soy protein per serving and will carry the NutriSoy logo. Soy7 pastas, each with 7 g soy protein per serving, already have launched. ADM supplies its NutriSoy soy protein to dietary supplement manufacturers as well; Weider Nutrition uses it in its Soy One protein bars (1"The Tan Sheet" March 19, p. 10). Test marketing for Soy7 chili was conducted in Denver in May, ADM says. Subsidiary Gooch Foods will manufacture and market the line
ADM
Soy7 line of soy protein-enriched chili will launch in first quarter 2002, Archer Daniels Midland announces during Expo East. Each Soy7 chili meal contains 15-16 g NutriSoy soy protein per serving and will carry the NutriSoy logo. Soy7 pastas, each with 7 g soy protein per serving, already have launched. ADM supplies its NutriSoy soy protein to dietary supplement manufacturers as well; Weider Nutrition uses it in its Soy One protein bars (1"The Tan Sheet" March 19, p. 10). Test marketing for Soy7 chili was conducted in Denver in May, ADM says. Subsidiary Gooch Foods will manufacture and market the line
ADM
Soy7 line of soy protein-enriched chili will launch in first quarter 2002, Archer Daniels Midland announces during Expo East. Each Soy7 chili meal contains 15-16 g NutriSoy soy protein per serving and will carry the NutriSoy logo. Soy7 pastas, each with 7 g soy protein per serving, already have launched. ADM supplies its NutriSoy soy protein to dietary supplement manufacturers as well; Weider Nutrition uses it in its Soy One protein bars (1"The Tan Sheet" March 19, p. 10). Test marketing for Soy7 chili was conducted in Denver in May, ADM says. Subsidiary Gooch Foods will manufacture and market the line