Part of a gender-specific breakfast...
This article was originally published in The Tan Sheet
Executive Summary
Harmony breakfast cereal rolling out nationwide, General Mills states Jan. 17. Targeting women, the cereal is made with soy and contains calcium, antioxidant vitamins, iron and folic acid. In promotional materials for the product, General Mills maintains "research shows that women need to consume more of the nutrients found in Harmony." A 16.75 oz. box retails for $3.69 and has wheat, corn and rice flakes with "vanilla almond oat clusters"
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8th Continent
Soy milk beverage rolling out end of July on East, West Coasts as premier product from General Mills-DuPont joint venture. Eponymous line of functional foods to be developed by firm featuring DuPont Protein Technology Inc.' s proprietary Solae soy ingredient. National launch slated for early 2002. Original, vanilla and chocolate 8th Continent soy milk, fortified with calcium, vitamins A and D, available in 8 oz. "grab and go" plastic jug for 99[cents], 32 oz. plastic container for $1.99; company notes price undercuts other soy beverages. General Mills recently debuted Harmony breakfast cereal line aimed at women containing soy, calcium, antioxidants, iron and folic acid (1"The Tan Sheet" Jan. 22, In Brief)
8th Continent
Soy milk beverage rolling out end of July on East, West Coasts as premier product from General Mills-DuPont joint venture. Eponymous line of functional foods to be developed by firm featuring DuPont Protein Technology Inc.' s proprietary Solae soy ingredient. National launch slated for early 2002. Original, vanilla and chocolate 8th Continent soy milk, fortified with calcium, vitamins A and D, available in 8 oz. "grab and go" plastic jug for 99[cents], 32 oz. plastic container for $1.99; company notes price undercuts other soy beverages. General Mills recently debuted Harmony breakfast cereal line aimed at women containing soy, calcium, antioxidants, iron and folic acid (1"The Tan Sheet" Jan. 22, In Brief)
8th Continent
Soy milk beverage rolling out end of July on East, West Coasts as premier product from General Mills-DuPont joint venture. Eponymous line of functional foods to be developed by firm featuring DuPont Protein Technology Inc.' s proprietary Solae soy ingredient. National launch slated for early 2002. Original, vanilla and chocolate 8th Continent soy milk, fortified with calcium, vitamins A and D, available in 8 oz. "grab and go" plastic jug for 99[cents], 32 oz. plastic container for $1.99; company notes price undercuts other soy beverages. General Mills recently debuted Harmony breakfast cereal line aimed at women containing soy, calcium, antioxidants, iron and folic acid (1"The Tan Sheet" Jan. 22, In Brief)