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Crest WhiteStrips Work In Two Weeks, Last For Six Months - P&G

This article was originally published in The Tan Sheet

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Executive Summary

Procter & Gamble's new Crest WhiteStrips, a do-it-yourself peroxide treatment for whitening teeth, will be available through a special Web site, whitestrips.com, and a toll-free number Sept. 20.

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