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Consumer OTC Drugs

Whitehall line extension?

This article was originally published in The Tan Sheet

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Executive Summary

Elan Pharmaceutical Technologies has entered into an agreement with Whitehall-Robins to develop "a new formulation of a leading over-the-counter product" using an "oral drug delivery technology," Elan announces May 30. Although no other details are available, Whitehall's major OTC brands include Advil, Robitussin and Dimetapp

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Whitehall-Robins is launching eight new products for the winter season, including line extensions to its Advil, Robitussin, Dimetapp and ChapStick brands.

Whitehall Advil, Dimetapp Line Extensions Targeting Flu Symptoms

Whitehall-Robins is launching eight new products for the winter season, including line extensions to its Advil, Robitussin, Dimetapp and ChapStick brands.

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