Colgate-Palmolive
This article was originally published in The Tan Sheet
Executive Summary
Company's Colgate Sparkling White containing "high cleaning silica with micro-cleaning crystals" will be available on retail shelves May 8. The whitening dentifrice will have a mint flavor and will come in Tartar Control and Baking Soda & Peroxide varieties, the company announces April 18. A 7.8 oz. size will retail for $3.49, while a 6 oz. tube will sell for $2.99. Print, TV and Internet advertising will break in June, as well as FSIs with coupons and in-store displays. Colgate-Palmolive first quarter North American sales reached $537.6 mil., the firm announces April 19. IRI data show U.S. sales for the Colgate brand totaled $469.2 mil. in the 52 weeks ending March 26 for a 27.9% dollar share. Worldwide, net sales for the quarter were $2.24 bil., a 3.1% increase, while net income reached $239.9 mil., a 14.8% increase
You may also be interested in...
Colgate 2in1 Toothpaste/Mouthwash Combo Opens New Oral Care Category
Colgate 2in1 Toothpaste and Mouthwash, which combines ingredients from both products in a light, foaming gel, will be launched in September, Colgate-Palmolive announced July 5. Ads from Young & Rubicam will break in November. Other promotional plans include sampling, Internet-based programs and direct mail.
Colgate 2in1 Toothpaste/Mouthwash Combo Opens New Oral Care Category
Colgate 2in1 Toothpaste and Mouthwash, which combines ingredients from both products in a light, foaming gel, will be launched in September, Colgate-Palmolive announced July 5. Ads from Young & Rubicam will break in November. Other promotional plans include sampling, Internet-based programs and direct mail.
Colgate 2in1 Toothpaste/Mouthwash Combo Opens New Oral Care Category
Colgate 2in1 Toothpaste and Mouthwash, which combines ingredients from both products in a light, foaming gel, will be launched in September, Colgate-Palmolive announced July 5. Ads from Young & Rubicam will break in November. Other promotional plans include sampling, Internet-based programs and direct mail.