Viactiv Single Product Introduction Led To Future Line Success - Leiner Exec
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement companies should focus on launching single branded products instead of whole lines in order to best attract and establish consumer interest, Leiner Health Products New Products Marketing Director David Weinberg advised at the Nutrimarket conference in San Francisco March 27-28.
You may also be interested in...
Viactiv Bars, Drinks TV Ad Stresses Energy Benefits For Women
Viactiv snack bars and drinks contain energy "to go" and "nutrients a woman's body craves," Mead Johnson says in a TV commercial supporting the product line extensions.
Pharmavite, GNC Launching SAM-e Dietary Supplement For Joints/Mood
Pharmavite and General Nutrition are introducing dietary supplements containing S-adenosylmethionine, a naturally occurring compound said to improve mood and help joints stay supple. BASF supplies the compound to Pharmavite and GNC; the raw material is produced in Italy.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC